Placing ads on the social networking website Facebook is one of the best opportunities on the Internet for targeted advertising.
With over 800 million (and counting) active users on Facebook at any given time, this is one of the most popular of all social networks in existence
You have, literally at your fingertips, a whole new level of online marketing ability.
Because Facebook users provide information about their age, gender, location and interests, you can target your ads directly to the demographic you want to reach.
To make the best facebook marketing campaigns, it is required that you know what goals you wish to achieve. These may include goals such as: increasing Likes on the company’s Facebook page, increasing traffic to your website, building brand awareness, selling products or generating leads.
There are many different ways by which you can use Facebook for your social media marketing campaign. The first place to target would be groups that could turn out to be potential customers. Facebook has groups or a common network of members that share common interests and there are groups for everything under the sun. Creating your social media marketing campaign targeting groups that are likely to be interested in your product or service can be highly rewarding.
As in any other relationship, you don’t want to irritate your fans by bombarding them with special promos and offers as soon as they join your fan base. Many advertisers new to Facebook marketing think only of the money factor and forget that social networking is basically about creating and maintaining relationships.
What sets Facebook marketing apart from traditional advertising is that the possibilities for growing your brand are endless.
It’s only on Facebook that you get to do fun marketing. For example, some companies carry out contests in which contestants who are Facebook users get to post entries and invite their friends and contacts to “like” their entry. This is how “word of mouth” works on Facebook—a user asking another user to “like” an entry, a page, or a photo. The other user in turn may ask another to do the same.
Another factor that makes Facebook different is that it doesn’t require a big budget. Putting up a fan page is free. Placing an ad can be done for as little as $20. Some companies who have gone the Facebook marketing route attest that their customers have increased via a simple ad placed on the social network. This is a boon — especially for small businesses and nonprofit organizations who do not have the big bucks that large companies have. Facebook marketing is simply about being creative—it’s not about the money.
The choice you are faced with is either keeping up with the same traditional advertising or going where your customers are, which is on Facebook.
If You have any questions or concerns, or just want to share your own experience, feel free to contact me.
